Yokohama Tyres in Park Royal: Grip and Low Road Noise

Published 2026-06-01 · By Abed Jabbarkhel, Owner, Park Royal Tyre & Alignment Centre

Yokohama makes three very different tyres wearing the same badge, and picking the wrong one is an expensive mistake. The ADVAN family chases dry grip and steering feel, the BluEarth family chases quiet miles and lower fuel bills, and the Geolandar family carries the weight of SUVs and light trucks. This guide compares them on real test data, then explains which type of driver each one actually suits. When you have decided, our Yokohama tyre page shows sizes and prices for your car.

What is the difference between ADVAN, BluEarth and Geolandar?

The three ranges are built for three separate jobs, so they behave differently the moment you leave the kerb. ADVAN is Yokohama's performance and motorsport-derived line, engineered for sharp turn-in and short dry stops. BluEarth is the fuel-saving touring line, tuned for low rolling resistance, comfort and low noise. Geolandar is the SUV and light-truck line, split into road-biased H/T patterns and rugged A/T all-terrain patterns.

Put simply, ADVAN prioritises grip, BluEarth prioritises efficiency, and Geolandar prioritises load capacity and versatility. A hot hatch owner and a family SUV driver both get a purpose-built Yokohama rather than a single compromise tyre. Below we break down each range with independent test figures so you can match the tyre to how you actually drive.

Who should buy Yokohama ADVAN performance tyres?

ADVAN suits drivers who value dry grip and steering precision above fuel economy. The current ADVAN Sport V107 is Yokohama's flagship ultra-high-performance summer tyre, fitted to some fast saloons and coupes as original equipment. If you drive a warm hatch, a performance saloon or a sports car and you want the front end to respond the instant you turn the wheel, this is the family to look at.

The dry numbers back it up. In Auto Express's 2025 tyre test, the ADVAN Sport V107 recorded the shortest dry braking distance of the whole group at 32.2 metres from 60mph, almost a metre clearer than the runner-up (Source). That is a genuine advantage in an emergency stop, and it shows on turn-in too, where testers praised its tidy, grippy dry handling.

There is a trade-off, and it is worth knowing before you buy. In the same test the V107 finished eighth of ten overall, held back by the highest rolling resistance in the group, which means slightly higher fuel or energy use. Its wet-braking and wet-handling results were mid-pack rather than class-leading. ADVAN is the right call if dry performance and feel matter most to you, and if a small fuel penalty is acceptable in return.

ADVAN Neova for track and fast road

Sitting above the Sport V107 for enthusiasts is the ADVAN Neova, a semi-slick-style tyre aimed at track days and spirited dry-road driving. It trades wet-weather margin and tread life for maximum dry grip, so it is a specialist choice rather than an everyday tyre. If you do occasional track days in a light sports car, ask us to compare Neova against the more rounded Sport V107 before you commit.

Who should buy Yokohama BluEarth eco tyres?

BluEarth suits everyday drivers who cover plenty of miles and want lower running costs, a quiet cabin and a comfortable ride. The range spans the road-focused BluEarth-GT for saloons and hatchbacks and the BluEarth-XT for crossovers. These tyres are engineered around low rolling resistance, which reduces the energy your car needs to keep the wheels turning, and that helps both fuel economy and electric-car range.

Crucially, the eco focus does not mean weak wet grip. The BluEarth-GT AE51 carries an EU label rating of A for wet grip and B for fuel efficiency, with a 71 dB external noise figure across many common sizes (Source). An A wet-grip grade is the top band on the EU label, so you get short wet stops alongside the fuel saving, which is a strong combination for London commuting.

Independent testers rate it as a solid all-rounder rather than a corner-carver. Tyre Reviews scores the BluEarth-GT AE51 at 8.0 out of 10, highlighting low rolling resistance and well-controlled noise, while noting its outright wet grip does not quite match the sportiest rivals (Source). For most family cars and daily drivers, that balance of economy, comfort and safe wet performance is exactly what you want.

Who should buy Yokohama Geolandar SUV tyres?

Geolandar suits SUVs, crossovers, 4x4s and light trucks, and the range splits by how far off the tarmac you actually go. The H/T (highway terrain) patterns are tuned for road comfort, quietness and long life on school-run and motorway SUVs. The A/T (all-terrain) patterns add rugged construction and a chunkier tread for drivers who mix tarmac with tracks, mud, gravel or greenlanes.

If winter capability matters, the Geolandar A/T G015 is worth a close look. Yokohama states it is 3PMSF severe-snow rated, carrying the three-peak mountain snowflake symbol for confident traction in genuine winter conditions, alongside an Enduro compound designed for longer tread life (Source). That makes it a sensible year-round choice for a family SUV that occasionally leaves the paved road.

Choosing between H/T and A/T comes down to honesty about your driving. If your SUV never leaves tarmac, an H/T pattern gives you a quieter, more efficient ride and usually longer life. If you tow, drive rural routes or want winter grip, the A/T is the better fit despite a little more road noise. Our team will weigh your mileage and terrain and recommend the pattern that earns its keep.

How do the three ranges compare for London driving?

For most drivers in and around Park Royal, the deciding factor is what you do with the car rather than what badge sits on the wheel. Stop-start city traffic, wet junctions and speed bumps reward a tyre with strong wet grip and low noise, which is where BluEarth shines. Weekend B-road drivers and performance-car owners will value ADVAN's dry precision. SUV and 4x4 owners are best served by the right Geolandar pattern.

As an RAC and AA approved centre in Park Royal, London NW10 7TR, we fit all three ranges and hold common sizes in stock, with new tyres available from £35. We will talk through your mileage, your car and your budget before recommending a range, so you are not paying for grip you will never use or sacrificing economy you would have valued. Compare the wider market on our tyres page whenever you are ready.

Does correct fitting and alignment change how a Yokohama performs?

Yes, and the effect is bigger than most drivers expect. A performance ADVAN or an efficient BluEarth only delivers its rated grip and rolling resistance when it is fitted, balanced and inflated correctly. Sloppy fitting introduces vibration that wears the tread unevenly and erodes the very qualities you paid for, whether that is dry braking or fuel saving.

Wheel alignment matters just as much. London's potholes and sharp kerbs knock alignment out of true, and a misaligned car scrubs rubber off the tyre edges far faster than normal driving. Misalignment also adds rolling resistance, which quietly costs fuel and undoes a BluEarth's economy advantage. We recommend a four-wheel alignment check whenever you fit a new set, so your Yokohamas start straight and wear evenly across their life.

Frequently asked questions

Are Yokohama ADVAN or BluEarth tyres better for wet roads?

It depends on the exact tyre, but the BluEarth-GT AE51 actually carries an A wet-grip rating on the EU label, the top band, while the ADVAN Sport V107 scored only mid-pack in independent wet tests. For a daily car on wet London roads, BluEarth is often the safer, more economical choice. ADVAN wins in the dry. Ask our team for the label figures on your size.

Is the Yokohama Geolandar A/T good in snow?

The Geolandar A/T G015 is 3PMSF severe-snow rated, meaning it carries the three-peak mountain snowflake symbol and has passed a recognised snow-traction test. That makes it a strong year-round all-terrain option for SUVs and 4x4s that face occasional winter conditions, though a dedicated winter tyre is still best if you regularly drive in heavy snow.

Do Yokohama tyres cost more than budget brands?

Premium Yokohama patterns usually cost more than budget tyres upfront, but the gap narrows over the life of the tyre. Stronger wet grip, longer tread life and lower rolling resistance can reduce fuel use and replacement frequency. We stock options across the price range and start from £35, so we can match your budget while keeping safety first.

Which Yokohama range is best for an electric car?

For most EVs, the BluEarth range is the natural fit because its low rolling resistance helps protect driving range, and its focus on low noise suits the quiet cabin of an electric car. Heavier electric SUVs may need a load-rated Geolandar instead. Bring your car's details and we will confirm the correct load index and speed rating.

Can you fit Yokohama tyres while I wait in Park Royal?

In most cases yes, especially for common sizes we hold in stock. We recommend calling ahead on 020 3886 2355 or messaging our WhatsApp on 07476 586 589 so we can confirm availability and reserve a slot. Walk-ins are welcome too, with same-day fitting while you wait whenever we hold your size in stock.

Ready to choose the right Yokohama for your car? Compare sizes and prices on our Yokohama tyre page, then book your fitting online, or call Park Royal Tyre & Alignment Centre on 020 3886 2355. We will confirm stock, recommend the range that suits your driving, and get you back on the road with the right grip for the job.